It’s long been a maxim with online marketing that “content is king,” but there’s no better way to increase the impact of your online presence than with video. Video puts a voice and a face with your name, making you a real person to whom potential patients can relate. Video is a far more effective way to engage web visitors, tell a compelling story, demonstrate proficiency or create a first impression. Studies show that websites with video have higher conversion rates (more visitors become customers/patients). Video also leads to higher rankings within search engines and can lower your marketing costs while improving the recognition of your name and brand.
At InjuredCare.com, we handle all aspects of a digital video marketing campaign. We will learn as much as we can about your practice and work directly with you to craft the right message for your practice. We’ll prepare your script and coach you in advance so that you’re comfortable when the cameras start to roll. We have an in-house studio, or we can come to your office to film. We offer voice coaching, when appropriate, and have makeup and hair stylists so that you can look your best. Our experienced film editors will take the footage and turn it into a compelling video.
We can also produce video advertisements to post on appropriate sites, which will offset the costs of maintaining your site.
For more information about how we can help you create an effective online presence, call 866-952-7045 or contact us online.