Geotargeting Your Online Marketing

What Is Geotargeting? How Can It Help You Build Your Medical Practice?

Did you know that nearly 70% of the 8 billion people on the planet have a smartphone? Did you also know that more than half of those people use their mobile device for nearly all their online activity, including searches? Imagine if you could find out when someone near your office conducts an online search for a doctor with a practice like yours. Wouldn’t it be great if you could target your digital advertising to such people? The good news is that you can, with geotargeting technology.

What Is Geotargeting?

Geotargeted advertising lets you tailor your online content based on the physical location or behavior of an internet user. Geotargeting lets you deliver customized messages based on the geographic coordinates of the user. The location can be assumed based on external data, or it may be accurately determined through an automated GPS process.

How Does Geotargeting Work?

There are generally two ways to identify the location of a website user: through an app on that person’s smartphone or through special software. Both technologies start by ascertaining the location of the web user, either by using GPS or based on proximity to cell towers.

If the geotargeting is done through an app, the app must be on the user’s smartphone and the user must affirmatively choose to opt into the location-based marketing feature on the app. In most instances, the app can then use the device’s GPS feature to determine its specific location.

Compared to an app, full geotargeting software can target users in a variety of ways:

• Location targeting—This way functions just like the app, using GPS or some other tool to identify where a potential patient is located.
• Audience targeting—This approach relies on data about prior visits to a physical location over time or previous online visits to a brand or category of goods or services during a specific time period.
• Weather targeting—This method allows for targeting based on existing weather conditions.

The Benefits of Geotargeting for Your Medical Practice

One of the most important things a potential patient wants to know is where you are located. If a user knows that you are close by, there’s a greater likelihood that they’ll contact you to see if there’s an opening. Furthermore, you can increase efficiency in your online marketing by not sending content to people in other parts of the country.

Contact InjuredCare Practice Builder to Learn More

To learn more about how we can improve the digital marketing for your medical practice, contact us online or call our offices today at 866-952-7045.