Undoubtedly, one of the internet’s most influential aspects is its ability to sway consumer choices based on product or service reviews, whether positive or negative. According to a study, over two-thirds of consumers look for client reviews before finalizing a purchase decision. If your site lacks reviews, it’s highly likely that a potential patient will search for alternatives.
One poll found that over 60% of respondents were hesitant to engage with a provider lacking ratings or reviews. However, showcasing positive reviews on your site can instill greater confidence in potential patients and increase your chances of expanding your patient base.
Strategies to Boost Your Digital Rankings
Here are some of the best strategies for growing your online reviews:
Showcase reviews prominently: Ensure existing reviews are easily visible on your site. When potential patients see prominent reviews, they’re more likely to add their own. Include the reviewer’s name and, if possible, a photo (with their permission).
Engage on social media: Make sure your patients can access your social media profiles. Often, a simple post can draw out a response in the form of a review.
Prioritize customer service: Exceptional customer service is a powerful motivator for positive reviews. Patients who feel cared for are more likely to share their positive experiences.
Request reviews: Don’t hesitate to ask patients for their feedback. Consider automating the process for their convenience. Follow up with a summary of their visit via email and a review questionnaire addressing common patient concerns.
Respond to reviews: Express gratitude to those who provide positive feedback. Address the concerns of critical reviewers to learn from their feedback and prevent similar issues in the future.
Offer incentives: Consider discounting future services to patients who submit a review. This can serve as a positive incentive for their participation.
Elevate your practice with over 20 years of expertise! Ready to grow your patient base? Contact us online or call 866-952-7045 to discover how InjuredCare Practice Builder can help you thrive through strategic online reviews.
InjuredCare Medical Directory
Directory Features:
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