Don’t get caught in this trap—social media algorithms have changed. You may have lots of followers, but only a small percentage of them may see the content you post.
Think of your social media marketing as a two-fold strategy—educating the public about your practice and building your reputation.
Don’t try to reinvent the wheel every time you post content. Instead, create a template of sorts that effectively communicates the information you want to convey to potential patients. A common approach for medical practitioners is to address a specific medical issue, such as hypertension, and inform visitors about your approach to treating that condition, identifying different available treatment options.
It seems like there’s a new social media platform created almost every day. If you try to have a presence on too many, you’ll spread yourself too thin. It’s better to determine which platform most of your potential patients use and channel your energy into having an effective presence there.
Social media platforms have become like search engines, where paying for advertising will increase your visibility. Paid social media advertising lets you zero in on potential patients in a specific age bracket, or those with interests or behaviors that make them a good fit for your practice.
The internet has always been a place where people scroll rather than read. Video is more likely to catch attention than large blocks of text. Also, video can express empathy in a way that words seldom can, and empathy is an important trait for healthcare professionals to demonstrate.
There’s an old saying—you can’t manage it if you don’t measure it. Metrics are available to help you assess the effectiveness of your social media marketing campaign. Especially if you engage in any paid advertising on social media, you want to know whether you’re getting a good return on your investment.
To learn more about how we can help you market your medical practice, contact us online or call our offices today at 866-952-7045.