Top Five Online Marketing Tips for Doctors

Digital Strategies to Help You Bring in New Patients

The good old days are gone—the days when you could work hard to put yourself through medical school, hang out your shingle, and build a thriving medical practice. In today’s competitive environment, if you don’t engage in some level of digital marketing, you’ll find it difficult to survive. But where to start? What are the most effective tools to build and maintain your online visibility? At InjuredCare, we recommend the following:

• Start by building a strong social media presence—Social media is one of the easiest and most cost-effective ways to initially market a medical practice. The more platforms you use, the greater the potential visibility. Consider all types of social media sites, including Facebook and Instagram, where you can post pictures and longer content, as well as Twitter, where you can quickly put out short comments about your practice. TikTok is growing almost exponentially, so there’s great potential benefit to posting content there. Before you post anything online, including website content, make certain you have a clear understanding of all HIPAA guidelines and restrictions.

• Create a well-optimized website—While social media can attract potential clients, you want an informative website to effectively convert those leads to patients. The practice of medicine is built on trust. One of the best ways to build trust is by demonstrating your knowledge. A website will help you do that. But a website can also be a direct source of new patients, provided it’s well-optimized for search engines. There are some simple strategies you can follow to ensure that people come to your website and take the additional step of contacting you for an appointment. The best way to promote that desired result is to hire an online marketing professional (such as InjuredCare) to fully optimize your online content.

  A professional will know exactly what you need to do to create website content that’s optimized for local search. With a medical practice, that’s essential. Most potential patients don’t want to travel far—they’ll factor your location in their decision-making process. You want to take the right steps with your digital marketing to ensure that you appear high on the search engine results page for your geographic location. An SEO (search engine optimization) professional can help you do that.

• Don’t forget about email—Though it may seem like an outmoded technology, it’s not. There’s still a significant percentage of potential patients who regularly view emails. They tend to be older, with more discretionary income, more medical needs, and more insurance. Email marketing gives a range of benefits:
  • Email is proven to be a cost-effective way to directly advertise to prospective patients.
  • You can stay in touch with former and existing patients, who can be your best source of referrals.
  • You can notify existing or potential patients about upcoming events, discounts, or deals.
  • Email is a great way to reach out to a patient who has scheduled their first visit to your office.

Visit InjuredCarePracticeBuilder.com to Start Effectively Marketing Your Medical Practice Online

To learn more about how we can help you market your medical practice, contact us online or call our offices today at 866-952-7045.