Effective Email Marketing Campaigns for Your Medical Practice
USING EMAIL STRATEGIES TO BUILD BRAND AWARENESS AND BRING IN NEW PATIENTS
EMAIL CONTENT STRATEGIES | PROSPECT IDENTIFICATION | DATABASE MANAGEMENT | BRAND ENHANCEMENT
A well-designed website is a fairly static presence; you can try to keep the content fresh, but you have to be careful that you don’t alter the essential and effective structure of the content. One of the best and most helpful ways to stay connected to existing and potential patients involves periodic and targeted email campaigns, which give you the opportunity to provide information, demonstrate your expertise and knowledge, and simply stay in touch.
At InjuredCare.com, we have extensive experience devising, creating and managing custom email campaigns for medical providers. We will work with you throughout the process and help you identify the goals of your campaign, develop a content strategy to meet those goals, and implement your email marketing plan.
DESIGN, DRAFTING AND IMPLEMENTATION—THE KEYS TO A SUCCESSFUL EMAIL MARKETING CAMPAIGN
Because we recognize that every email campaign (and every client) has unique objectives, we’ll start by learning as much as we can about you, your practice and the people you serve. We will help you devise a comprehensive email marketing strategy that analyzes:
- The type of content that will most effectively communicate your message and address your needs
- The proper timing and sequencing for the various emails in your campaign
- The ideal length for each email
We can include communications that highlight new services available to your patients, evaluate new types of treatments, or address general health questions of concern to your patients. We can also prepare and send holiday messages to improve your visibility with patients.