What Is a Dynamic Website? How Can It Help You Build and Maintain a Healthy Practice?
To succeed in just about anything in the 21st century, including the practice of medicine, you need a strong online presence. It’s not enough, though, to simply throw up a website. To get the best return on your investment, it’s important that your digital presence be dynamic (not static).
What Is a Dynamic Website?
There are generally two approaches to the layout of a website—static or dynamic. A static website has a fixed number of pages, all of which remain unchanged, regardless of what the web visitor does. It’s essentially a template with your information filling the blanks. A static site is easy to set up and inexpensive, but it won’t perform well with search engines.
A dynamic site, on the other hand, is data driven, so the site looks different to individual visitors, based on a variety of factors, including who the viewer is, where the viewer lives, and when the viewer visits the website (among other things). A dynamic website includes stored content in a database, and the appearance of the site to a visitor depends on those external factors.
Why You Want a Dynamic Website for Your Medical Practice
There are a number of tangible benefits to a dynamic website:
- Visitors to your website will have a better experience—Website visitors feel better about their experience when the information they receive is tailored to their needs. Because dynamic websites tend to be more engaging, visitors typically stay longer—the longer they stay, the greater the likelihood they’ll contact you for an appointment. Dynamic websites usually have more visible appeal, as well, and more smoothly transition from one page to another.
- Dynamic websites are easier to maintain—Because of the coding used on a dynamic website, you can make changes site-wide, rather than one-by-one. That usually includes design elements, as well as content. Dynamic websites also make it easier to add or remove content.
- Better rankings and conversion rates—Improved user experience typically translates not only to improved rankings with search engines but also higher client conversion rates.