How Robots Can Enhance Treatment Robotics has always seemed a bit futuristic. In many ways, particularly when it comes to medicine, the future is already here. Analysts expect the global market for medical robots to reach nearly $13 billion within two years. Many believe that the industry is in its infancy, with dramatic advancements anticipated … [Read more...]
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Is Artificial Intelligence Revolutionizing the Healthcare Industry?
How AI Is Changing the Face of Healthcare | Using AI to Market Your Medical Practice It's an integral part of our lives now—AI, or artificial intelligence, has changed the way we live, making it easier to find the goods we need, to get from here to there, and even to control the environment around us. It promises to revolutionize travel, … [Read more...]
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HIPAA Compliance—New Concerns for Medical Practices
HIPAA's Impact on Healthcare Digital Marketing. What Are HIPAA Requirements for Healthcare Marketing and Website Hosting? In a recent lawsuit, a prominent healthcare center in California breached HIPAA regulations by using healthcare information gathered online for Meta (owner of Instagram and Facebook) ads without permission. The Department of … [Read more...]
Programmatic Ads—The Future of Medical Marketing
What Is Programmatic Advertising? Is It Crucial for Effectively Marketing a Medical Practice Online? In the 21st century, a thriving medical practice requires effective advertising. Simply relying on traditional methods like setting up a physical location or joining local clubs is no longer sufficient. A comprehensive marketing approach now … [Read more...]
How to Increase Your Online Reviews
Undoubtedly, one of the internet’s most influential aspects is its ability to sway consumer choices based on product or service reviews, whether positive or negative. According to a study, over two-thirds of consumers look for client reviews before finalizing a purchase decision. If your site lacks reviews, it’s highly likely that a potential … [Read more...]
How to Market a Pain Management Clinic
Strategies to Build Your Patient Roster Marketing and building a pain management practice can be challenging in today's business climate. How do you make your services stand out from the pack? How do you maximize your return on investment? Let’s look at the key components of online marketing for a pain management practice. It All Starts with Your … [Read more...]
Making Certain You Have HIPAA-Compliant Digital Marketing
Protecting Your Patients' Privacy in Online Communication Because medical practice requires access to a considerable amount of personal information about your patients, Congress enacted the Health Insurance Portability and Accountability Act (HIPAA) in 1996, creating national guidelines to ensure the confidentiality of sensitive patient … [Read more...]
Cybersecurity in Healthcare
Avoiding Cyberattacks and Maintaining Patient Confidentiality In any healthcare practice, you'll need access to substantial amounts of confidential information about your patients. Most (if not all) of this information is typically stored electronically. For ease of access to both doctors and patients, most modern medical practitioners maintain … [Read more...]
