How Artificial Intelligence Can Help Improve Your Online Visibility Artificial intelligence, or AI, is no longer a sci-fi dream—it’s been an integral part of technology growth over the past decade or two, from smartphones to GPS systems, personalized shopping, fraud prevention, and facial recognition. It’s also being integrated into digital … [Read more...]
Digital Content Writing Tips for Your Medical Practice
What Qualifies as Fresh Content Online? What Are the Benefits of Fresh Content? When you’re looking to maximize your online visibility for your medical practice, keep this simple maxim at the forefront of all your efforts—“content is king.” As digital marketing has grown, developed, changed, and become more sophisticated, it’s still first and … [Read more...]
Marketing Tips for Successfully Building a Medical Practice
Effective Strategies to Bring in More Patients You've completed medical school, passed your boards, and have your license to practice. The hard part's over, right? Not necessarily. The good old days, when you could hang out a shingle and quickly build a burgeoning medical practice, are long gone. To effectively compete in the 21st century, you … [Read more...]
Online Video Marketing Strategies for Medical Professionals
Using Video to Build Your Medical Practice It bears repeating that video has taken over the internet. Just consider these statistics: Nearly 250 million people across the country watch digital marketing videos on a daily or weekly basis. The vast majority of web users—more than 90%--clamor for more online video content, specifically … [Read more...]
Digital Marketing Strategies for Your Small Medical Practice
Tips for Using the Internet to Bring More Patients to Your Office When you're part of a large medical practice or healthcare system, you don't have the sole responsibility for generating new business. Such places typically have an in-house marketing department or work with an outside agency that helps bring in new patients. But when you open your … [Read more...]
Pay-Per-Click Strategies for Medical Practitioners
What Is Pay-Per-Click? How Does It Work? How Can You Use It to Build Your Practice? The digital marketplace is a highly competitive environment. When you're trying to build a medical practice, you need an online presence. A well-optimized website and a properly-structured social media campaign are a good start, but they won't do much to bring in … [Read more...]
Enhance Your Social Media Presence with Video
How Videos Can Boost Your Online Visibility We've seen firsthand the explosion of video online, and we know how it can dramatically increase engagement with your social media campaigns and other digital marketing. A number of studies support this conclusion by showing how effective online videos are for marketing professional services. If you're … [Read more...]
Will Artificial Intelligence Revolutionize Search in 2023?
New Initiatives from Google and Microsoft Promise AI-Generated Content Since 1955, when the term "artificial intelligence" (AI) was first coined, scientists have increasingly expanded the scope of "machine learning," from the early days when computers could be used to solve mathematical problems or defeat humans at a game of chess to the … [Read more...]
Enhance Your Online Video Marketing in 2023
Maximize Your Visibility to Prospective Patients with Effective Videos If you want to reach potential patients, you need to dedicate a portion of your online marketing budget to video. Research indicates that more than 90% of internet users worldwide watch at least one video very week. The average internet user spends almost 90 minutes a day … [Read more...]
Understanding Google’s Core Web Vitals
What Are They? How Can You Use Them to Perform Better with Google? It's an old adage in online marketing that "content is king." That perception may lead you to believe that all you need to do to rank highly with Google is post fresh and informative content on a regular basis. While that will certainly help you perform well with search engines, … [Read more...]
