Easy and Effective Medical Blogging
To effectively market a medical practice post-pandemic, you have to do it online. While there are a number of effective digital strategies, one of the most compelling and consistently successful ways to bring in new patients is through a medical blog. Medical blogs serve a number of purposes:
- They position you as a knowledge and thought leader on specific health matters.
- They foster a sense of trust, as potential patients come to understand the breadth of your knowledge and experience.
- They help you perform well with search engines, so that you rank higher on results pages and have better online visibility.
So what are the keys to writing an effective medical blog, one people that might compel them to schedule an appointment with your office?
The Keys to Effective Medical Blogs
When preparing a blog to attract potential patients, remember these elements:
- Be informative—To catch a potential patient’s interest, you need to show them that you can diagnose and treat their condition. The more informative you make your blog, the more confidence you’ll instill in a reader and the greater the likelihood they will contact you.
- Write in layman’s terms—You’re not writing for other medical professionals, and you’re not writing an academic treatise. If you use too much medical jargon or go into too much detail, you’ll lose your reader.
- Write to a specific audience—The more targeted your blog, the better the chances that you’ll make the right connections and get calls from the right patients. When you write on a general topic, you’ll stand out less. So you might write your content in a way that targets residents of a specific geographic area or write about a particular medical condition.
- Don’t try to cover too much—It’s better to go into more detail about a single subject than to give a broad overview of an entire topic. Your blog will be more effective if you focus on treatment for a torn meniscus, rather than discussing the overall concept of “knee injuries.”
- Ask people to contact you—You need to include one or more “calls to action” in your content, such as a link where the reader can send you an email or a phone number where they can call you. Put those calls to action in places where they will be easily seen.