Protecting Your Patients' Privacy in Online Communication Because medical practice requires access to a considerable amount of personal information about your patients, Congress enacted the Health Insurance Portability and Accountability Act (HIPAA) in 1996, creating national guidelines to ensure the confidentiality of sensitive patient … [Read more...]
Social Media Marketing for Your Medical Practice
Tips to Bring in New Patients Online When you're marketing a medical practice, you can't expect potential patients to just come to you—you need to reach out to them where they are. According to statistics, more than half of all people worldwide, and over 80% of Americans over the age of 13, are active daily on some social media platform. To … [Read more...]
Using the Power of AI to Market Your Medical Practice
How Artificial Intelligence Can Help Improve Your Online Visibility Artificial intelligence, or AI, is no longer a sci-fi dream—it’s been an integral part of technology growth over the past decade or two, from smartphones to GPS systems, personalized shopping, fraud prevention, and facial recognition. It’s also being integrated into digital … [Read more...]
Digital Content Writing Tips for Your Medical Practice
What Qualifies as Fresh Content Online? What Are the Benefits of Fresh Content? When you’re looking to maximize your online visibility for your medical practice, keep this simple maxim at the forefront of all your efforts—“content is king.” As digital marketing has grown, developed, changed, and become more sophisticated, it’s still first and … [Read more...]
Pay-Per-Click Strategies for Medical Practitioners
What Is Pay-Per-Click? How Does It Work? How Can You Use It to Build Your Practice? The digital marketplace is a highly competitive environment. When you're trying to build a medical practice, you need an online presence. A well-optimized website and a properly-structured social media campaign are a good start, but they won't do much to bring in … [Read more...]
New Video Marketing Strategies for Your Medical Practice
Effective Tools to Increase Your Online Visibility Still dragging your feet on creating and posting compelling video content as a component of your online marketing campaign? Consider this: industry watchdogs estimate that by 2023, nearly 90% of all online activity will include video content. As video increasingly dominates the digital landscape, … [Read more...]
How to Create and Implement an Effective Digital Content Marketing Strategy
The Key Components of a Successful Online Content Campaign You can have the flashiest website out there, with lots of really cool features, but in the final analysis, there's one aspect of your online marketing that drives everything: content. You need effective text that performs well with search engines. You need persuasive language that sets … [Read more...]
Staying Current with Medical Practice SEO
Making Certain Your Online Marketing is Fully Optimized You're starting a new medical practice or looking to grow an existing one. You know you won't survive without a solid web presence, and you know that means more than just throwing up a website or posting occasionally on Facebook, Twitter, or LinkedIn. With the ever-changing landscape of … [Read more...]
Digital Analytics and Your Medical Practice
How to Use Online Analytical Tools to Bring in More Patients There's a longstanding adage in the business world—if you can't measure it, you can't manage it. You may have a cutting edge website, a well-conceived social media campaign, and detailed entries on a number of online medical directories but still have challenges bringing new patients to … [Read more...]
How to Get More Five-Star Reviews for Your Healthcare Practice
Building Your Medical Practice Through Positive Online Testimonials To build a thriving medical practice in today's world, you need a sound and comprehensive online marketing strategy. Research shows that an essential component of your digital marketing efforts needs to be geared toward generating top-tier reviews online. According to a survey … [Read more...]
