Maximize Your Online Visibility to Prospective Patients
To develop a healthy medical practice in the 21st century, you need to ensure that you have a high level of visibility online. One of the most powerful ways to do that is through a Google Business Profile listing. It’s not enough, though, to fill out your listing and be done with it. You need to ensure that the information on your profile is correct and up-to-date. Furthermore, you can enhance your Google Business Profile by taking advantage of what are known as “attribute” options.
Make Certain that Your Google Business Profile Never Lapses or Gets Suspended
Your Google Business Profile can be suspended for a variety of reasons, most commonly if Google determines you have violated their guidelines or incorporated spam or similar tactics into your listing. If your listing is suspended, it won’t be visible to potential patients, so you’ll get no benefit from it. In that event, you could be losing an average of 25 potential online views of your profile every month. Furthermore, you won’t be able to manage, update, or augment your profile while it is suspended. Adding fresh content can boost a profile, so if you’re unable to do that, you’ll lose some SEO value.
What Are Google Attributes, and How Can You Benefit from Them?
A Google “attribute” is simply a snippet of information, typically a factual statement about your business that appears on your Google Business Profile. Attributes might include your status as minority-owned, for example, or make reference to cutting-edge technology now available in your offices, or note your support of a particular charity.
What Types of Attributes Are Beneficial on a Medical Website
Your medical Google Business Profile should contain short and succinct statements of fact that apply specifically to your practice and to healthcare issues, but you can also include general information. Among the attributes you should consider essential are:
- Brief statements about your COVID policies, if appropriate
- The extent to which you offer online care or appointments via videoconferencing
- The extent to which you are now seeing patients in your office, it that was suspended due to COVID
- Whether your offices have special accessibility features, including wheelchair ramps, specific parking locations, or accommodations for the hearing impaired
- Whether you provide medical services in any languages other than English
- The extent to which your practice is taking new patients
- Whether your medical practice is limited to patients of a certain age or considered a safe space for LGBTQ+ patients or other minority groups
- The extent to which you offer medical products on a retail basis—glasses, for example, if you are an eye doctor
- The forms of payment you accept
- Any new services, staff members, or technologies that you expect will be coming to your offices soon
Contact InjuredCare Practice Builder
To learn more about how we can improve the digital marketing of your medical practice, contact us online or call our offices today at 866-952-7045.
