What Is Programmatic Advertising? Is It Crucial for Effectively Marketing a Medical Practice Online? In the 21st century, a thriving medical practice requires effective advertising. Simply relying on traditional methods like setting up a physical location or joining local clubs is no longer sufficient. A comprehensive marketing approach now … [Read more...]
Top Five Online Marketing Tips for Doctors
Digital Strategies to Help You Bring in New Patients The good old days are gone---the days when you could work hard to put yourself through medical school, hang out your shingle, and build a thriving medical practice. In today's competitive environment, if you don't engage in some level of digital marketing, you'll find it difficult to survive. … [Read more...]
Strategies for Marketing a Geriatric Medical Practice
Effective Ways of Reaching Older Prospective Patients There are many advantages to setting up a geriatric medical practice, where you treat and tend to the needs of older patients: Older people generally have more health issues and need more regular care. Older patients are typically better insured or have more discretionary income to pay … [Read more...]
Marketing Tips for Successfully Building a Medical Practice
Effective Strategies to Bring in More Patients You've completed medical school, passed your boards, and have your license to practice. The hard part's over, right? Not necessarily. The good old days, when you could hang out a shingle and quickly build a burgeoning medical practice, are long gone. To effectively compete in the 21st century, you … [Read more...]
Online Video Marketing Strategies for Medical Professionals
Using Video to Build Your Medical Practice It bears repeating that video has taken over the internet. Just consider these statistics: Nearly 250 million people across the country watch digital marketing videos on a daily or weekly basis. The vast majority of web users—more than 90%--clamor for more online video content, specifically … [Read more...]
Digital Marketing Strategies for Your Small Medical Practice
Tips for Using the Internet to Bring More Patients to Your Office When you're part of a large medical practice or healthcare system, you don't have the sole responsibility for generating new business. Such places typically have an in-house marketing department or work with an outside agency that helps bring in new patients. But when you open your … [Read more...]
Enhance Your Social Media Presence with Video
How Videos Can Boost Your Online Visibility We've seen firsthand the explosion of video online, and we know how it can dramatically increase engagement with your social media campaigns and other digital marketing. A number of studies support this conclusion by showing how effective online videos are for marketing professional services. If you're … [Read more...]
Enhance Your Online Video Marketing in 2023
Maximize Your Visibility to Prospective Patients with Effective Videos If you want to reach potential patients, you need to dedicate a portion of your online marketing budget to video. Research indicates that more than 90% of internet users worldwide watch at least one video very week. The average internet user spends almost 90 minutes a day … [Read more...]
Understanding Google’s Core Web Vitals
What Are They? How Can You Use Them to Perform Better with Google? It's an old adage in online marketing that "content is king." That perception may lead you to believe that all you need to do to rank highly with Google is post fresh and informative content on a regular basis. While that will certainly help you perform well with search engines, … [Read more...]
Geotargeting Your Online Marketing
What Is Geotargeting? How Can It Help You Build Your Medical Practice? Did you know that nearly 70% of the 8 billion people on the planet have a smartphone? Did you also know that more than half of those people use their mobile device for nearly all their online activity, including searches? Imagine if you could find out when someone near your … [Read more...]
