Strategies for Performing Well with Voice-Activated Queries Did you know that a recent study found that almost half of all internet users across the country turn to Siri, Alexa, or some other voice-activated search platform at least once a month to look for something online? As voice-recognition technology gets more precise and sophisticated, more … [Read more...]
E-A-T at Google for Healthier Search Engine Performance
Google's Emphasis on Expertise, Authority, and Trustworthiness It may be the world's most highly guarded secret—no, it's not the secret sauce in Big Mac, and it's not the recipe for Coca-Cola. It's Google's algorithm. Though the company won't disclose the nuts and bolts of its ranking factors, Google has identified certain attributes it considers … [Read more...]
Link Building for Your Medical Practice
Using Linking Strategies to Bring in New Patients In the highly competitive world of medicine in the 21st century, it's essential that you use the right tools to cost-effectively increase your visibility and appeal to prospective patients. Link building offers an affordable and user-friendly way to get potential patients to reach out to you. Let's … [Read more...]
How Has the Pandemic Changed Healthcare in America?
And How Your Medical Practice Should Adapt Its Marketing We have experienced a medical crisis unlike anything in a century. Not surprisingly, then, because medical professionals have been confronted with never-before-seen medical challenges, they have adapted, forging new paths in the provision of healthcare services. Here are some of the key … [Read more...]