How to Use Online Analytical Tools to Bring in More Patients There's a longstanding adage in the business world—if you can't measure it, you can't manage it. You may have a cutting edge website, a well-conceived social media campaign, and detailed entries on a number of online medical directories but still have challenges bringing new patients to … [Read more...]
How to Get More Five-Star Reviews for Your Healthcare Practice
Building Your Medical Practice Through Positive Online Testimonials To build a thriving medical practice in today's world, you need a sound and comprehensive online marketing strategy. Research shows that an essential component of your digital marketing efforts needs to be geared toward generating top-tier reviews online. According to a survey … [Read more...]
Update Your Healthcare Practice Website for Google Business Profile
Maximize Your Online Visibility to Prospective Patients To develop a healthy medical practice in the 21st century, you need to ensure that you have a high level of visibility online. One of the most powerful ways to do that is through a Google Business Profile listing. It's not enough, though, to fill out your listing and be done with it. You need … [Read more...]
Medical Blogs That Make an Impression
Easy and Effective Medical Blogging To effectively market a medical practice post-pandemic, you have to do it online. While there are a number of effective digital strategies, one of the most compelling and consistently successful ways to bring in new patients is through a medical blog. Medical blogs serve a number of purposes: They position … [Read more...]
Effective Strategies for Marketing Medical Services
Tips for Attracting More Patients to a Medical Practice Are you just starting your medical career, or have you recently decided to open your own medical practice? In today's world, you can't just open your doors and expect to thrive—you need to market your practice. The Importance of Digital Marketing The key to effective marketing is … [Read more...]
How Medical Professionals Can Benefit from Video Production Services
Using Video to Maintain and Build Your Medical Practice Over the past two years, the practice of medicine has changed radically, thanks to the coronavirus pandemic. Public health and safety measures have caused many individuals to seek medical care only in the case of emergency or serious medical condition. The number of video appointments via … [Read more...]
Email Marketing Tips for Doctors
Building Your Medical Practice with an Effective, Targeted Email Campaign It's a different world today. The days when you could open a medical practice and rely on referrals and word of mouth to build a successful practice are gone. To compete in today's marketplace, you have to take specific steps to maximize your visibility to potential … [Read more...]
Social Media Marketing for Doctors
Seven Ways to Enhance Your Social Media Marketing Campaign Over the past few decades, the practice of medicine has changed dramatically. You can't expect to be successful just putting out your shingle anymore. It's a highly competitive profession, one that requires careful attention to marketing and branding. A key component of that effort is the … [Read more...]
SEO Fundamentals for Your Medical Practice
Steps You Can Take to Maximize Your Visibility Online You've built and launched a website for your medical practice, but it doesn't seem to be generating new patients. Chances are you haven't effectively optimized your online presence to maximize your website traffic. As a general rule, the more people who visit your site, the more people who will … [Read more...]
The Importance of a Professional Website for Your Medical Practice
Building Your Practice in a Competitive Market If you're in a specialized medical practice, where many of your patients come to you through referrals, you may believe that a website isn't that important. If so, you're pretty lucky… for now. Unfortunately, that can change in a relatively short period of time. The practice of medicine becomes more … [Read more...]
