Digital Strategies to Help You Bring in New Patients The good old days are gone---the days when you could work hard to put yourself through medical school, hang out your shingle, and build a thriving medical practice. In today's competitive environment, if you don't engage in some level of digital marketing, you'll find it difficult to survive. … [Read more...]
Strategies for Marketing a Geriatric Medical Practice
Effective Ways of Reaching Older Prospective Patients There are many advantages to setting up a geriatric medical practice, where you treat and tend to the needs of older patients: Older people generally have more health issues and need more regular care. Older patients are typically better insured or have more discretionary income to pay … [Read more...]
SEO vs. PPC for Your Medical Practice
What Are the Advantages and Disadvantages of Each Approach? Which Is Better for Your Medical Practice? You're looking to build your patient base, and you know you need to develop an online strategy. You've talked to other medical practitioners, some of whom insist that you need to use pay-per-click (PPC). Others tell you that PPC isn't … [Read more...]
Social Media Marketing for Your Medical Practice
Tips to Bring in New Patients Online When you're marketing a medical practice, you can't expect potential patients to just come to you—you need to reach out to them where they are. According to statistics, more than half of all people worldwide, and over 80% of Americans over the age of 13, are active daily on some social media platform. To … [Read more...]
Using the Power of AI to Market Your Medical Practice
How Artificial Intelligence Can Help Improve Your Online Visibility Artificial intelligence, or AI, is no longer a sci-fi dream—it’s been an integral part of technology growth over the past decade or two, from smartphones to GPS systems, personalized shopping, fraud prevention, and facial recognition. It’s also being integrated into digital … [Read more...]
Digital Content Writing Tips for Your Medical Practice
What Qualifies as Fresh Content Online? What Are the Benefits of Fresh Content? When you’re looking to maximize your online visibility for your medical practice, keep this simple maxim at the forefront of all your efforts—“content is king.” As digital marketing has grown, developed, changed, and become more sophisticated, it’s still first and … [Read more...]
Marketing Tips for Successfully Building a Medical Practice
Effective Strategies to Bring in More Patients You've completed medical school, passed your boards, and have your license to practice. The hard part's over, right? Not necessarily. The good old days, when you could hang out a shingle and quickly build a burgeoning medical practice, are long gone. To effectively compete in the 21st century, you … [Read more...]
Online Video Marketing Strategies for Medical Professionals
Using Video to Build Your Medical Practice It bears repeating that video has taken over the internet. Just consider these statistics: Nearly 250 million people across the country watch digital marketing videos on a daily or weekly basis. The vast majority of web users—more than 90%--clamor for more online video content, specifically … [Read more...]
Digital Marketing Strategies for Your Small Medical Practice
Tips for Using the Internet to Bring More Patients to Your Office When you're part of a large medical practice or healthcare system, you don't have the sole responsibility for generating new business. Such places typically have an in-house marketing department or work with an outside agency that helps bring in new patients. But when you open your … [Read more...]
Pay-Per-Click Strategies for Medical Practitioners
What Is Pay-Per-Click? How Does It Work? How Can You Use It to Build Your Practice? The digital marketplace is a highly competitive environment. When you're trying to build a medical practice, you need an online presence. A well-optimized website and a properly-structured social media campaign are a good start, but they won't do much to bring in … [Read more...]
