Strategies for Performing Well with Voice-Activated Queries Did you know that a recent study found that almost half of all internet users across the country turn to Siri, Alexa, or some other voice-activated search platform at least once a month to look for something online? As voice-recognition technology gets more precise and sophisticated, more … [Read more...]
E-A-T at Google for Healthier Search Engine Performance
Google's Emphasis on Expertise, Authority, and Trustworthiness It may be the world's most highly guarded secret—no, it's not the secret sauce in Big Mac, and it's not the recipe for Coca-Cola. It's Google's algorithm. Though the company won't disclose the nuts and bolts of its ranking factors, Google has identified certain attributes it considers … [Read more...]
Happy Halloween!
New Video Marketing Strategies for Your Medical Practice
Effective Tools to Increase Your Online Visibility Still dragging your feet on creating and posting compelling video content as a component of your online marketing campaign? Consider this: industry watchdogs estimate that by 2023, nearly 90% of all online activity will include video content. As video increasingly dominates the digital landscape, … [Read more...]
How to Create and Implement an Effective Digital Content Marketing Strategy
The Key Components of a Successful Online Content Campaign You can have the flashiest website out there, with lots of really cool features, but in the final analysis, there's one aspect of your online marketing that drives everything: content. You need effective text that performs well with search engines. You need persuasive language that sets … [Read more...]
Staying Current with Medical Practice SEO
Making Certain Your Online Marketing is Fully Optimized You're starting a new medical practice or looking to grow an existing one. You know you won't survive without a solid web presence, and you know that means more than just throwing up a website or posting occasionally on Facebook, Twitter, or LinkedIn. With the ever-changing landscape of … [Read more...]
Digital Analytics and Your Medical Practice
How to Use Online Analytical Tools to Bring in More Patients There's a longstanding adage in the business world—if you can't measure it, you can't manage it. You may have a cutting edge website, a well-conceived social media campaign, and detailed entries on a number of online medical directories but still have challenges bringing new patients to … [Read more...]
How to Get More Five-Star Reviews for Your Healthcare Practice
Building Your Medical Practice Through Positive Online Testimonials To build a thriving medical practice in today's world, you need a sound and comprehensive online marketing strategy. Research shows that an essential component of your digital marketing efforts needs to be geared toward generating top-tier reviews online. According to a survey … [Read more...]
Update Your Healthcare Practice Website for Google Business Profile
Maximize Your Online Visibility to Prospective Patients To develop a healthy medical practice in the 21st century, you need to ensure that you have a high level of visibility online. One of the most powerful ways to do that is through a Google Business Profile listing. It's not enough, though, to fill out your listing and be done with it. You need … [Read more...]
Medical Blogs That Make an Impression
Easy and Effective Medical Blogging To effectively market a medical practice post-pandemic, you have to do it online. While there are a number of effective digital strategies, one of the most compelling and consistently successful ways to bring in new patients is through a medical blog. Medical blogs serve a number of purposes: They position … [Read more...]
