How Videos Can Boost Your Online Visibility We've seen firsthand the explosion of video online, and we know how it can dramatically increase engagement with your social media campaigns and other digital marketing. A number of studies support this conclusion by showing how effective online videos are for marketing professional services. If you're … [Read more...]
Will Artificial Intelligence Revolutionize Search in 2023?
New Initiatives from Google and Microsoft Promise AI-Generated Content Since 1955, when the term "artificial intelligence" (AI) was first coined, scientists have increasingly expanded the scope of "machine learning," from the early days when computers could be used to solve mathematical problems or defeat humans at a game of chess to the … [Read more...]
Enhance Your Online Video Marketing in 2023
Maximize Your Visibility to Prospective Patients with Effective Videos If you want to reach potential patients, you need to dedicate a portion of your online marketing budget to video. Research indicates that more than 90% of internet users worldwide watch at least one video very week. The average internet user spends almost 90 minutes a day … [Read more...]
Understanding Google’s Core Web Vitals
What Are They? How Can You Use Them to Perform Better with Google? It's an old adage in online marketing that "content is king." That perception may lead you to believe that all you need to do to rank highly with Google is post fresh and informative content on a regular basis. While that will certainly help you perform well with search engines, … [Read more...]
Wishing You And Yours A Merry Christmas & Happy New Year
Improving Your Local SEO in 2023
Tips for Boosting Your Online Visibility in Your Community Most medical practices provide services primarily to people in the local community. When you're looking to build your practice with digital advertising, it's essential to take the right steps to help you perform well in local searches. Let's look at some of the key strategies for ensuring … [Read more...]
Geotargeting Your Online Marketing
What Is Geotargeting? How Can It Help You Build Your Medical Practice? Did you know that nearly 70% of the 8 billion people on the planet have a smartphone? Did you also know that more than half of those people use their mobile device for nearly all their online activity, including searches? Imagine if you could find out when someone near your … [Read more...]
Happy Thanksgiving
Optimizing Your Online Content for Voice-Activated Search in 2023
Strategies for Performing Well with Voice-Activated Queries Did you know that a recent study found that almost half of all internet users across the country turn to Siri, Alexa, or some other voice-activated search platform at least once a month to look for something online? As voice-recognition technology gets more precise and sophisticated, more … [Read more...]
E-A-T at Google for Healthier Search Engine Performance
Google's Emphasis on Expertise, Authority, and Trustworthiness It may be the world's most highly guarded secret—no, it's not the secret sauce in Big Mac, and it's not the recipe for Coca-Cola. It's Google's algorithm. Though the company won't disclose the nuts and bolts of its ranking factors, Google has identified certain attributes it considers … [Read more...]
